Clout
The Art and Science of Influential Web Content
(Sprache: Englisch)
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web.
But how? An ad campaign won't cut it. A Twitter account doesn't guarantee...
But how? An ad campaign won't cut it. A Twitter account doesn't guarantee...
Leider schon ausverkauft
versandkostenfrei
Buch
37.44 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Clout “
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web.
But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire.
Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples.
But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire.
Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples.
Klappentext zu „Clout “
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples.
Inhaltsverzeichnis zu „Clout “
Part I THE CROSSROADS 1 Same Road, Same (Lack of) Results 2 A Harder but Higher Road Part II THE PRINCIPLES 3 Context: Where Clout Begins and Ends 4 Rhetoric: The Art of Influence 5 Psychology: The Science of Influence Part III THE CLIMB 6 Plan 7 Persist through Roadblocks 8 Prepare to Evaluate 9 Evaluate with the Right Methods 10 Adjust 11 Reach the Top-But Don't Stop Index
Autoren-Porträt von Colleen Jones
Colleen Jones is principal of Atlanta-based Content Strategy, a boutique strategy consultancy with clients such as The Centers for Disease Control (CDC), Cingular Wireless (now AT and T), Intercontinental Hotels, Home Depot and other large brands. Her popular website, leenjones.com is updated daily with rich content. She has a B.A. in English and an M.A. in Technical Communication from James Madison University. She's chairman of CHI Atlanta, and participated in the IA Summit's 2009 landmark Content Strategy Consortium.
Bibliographische Angaben
- Autor: Colleen Jones
- 2010, 240 Seiten, Maße: 17,5 x 23,7 cm, Kartoniert (TB), Englisch
- Verlag: New Riders
- ISBN-10: 0321733010
- ISBN-13: 9780321733016
Sprache:
Englisch
Kommentar zu "Clout"
0 Gebrauchte Artikel zu „Clout“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Clout".
Kommentar verfassen