Competing in Tough Times
(Sprache: Englisch)
This book brings together powerful new strategies that world-class retailers are using today to thrive in a brutal business environment. Top retail expert Dr. Barry Berman shows how to plan, execute, and win based on cost and differentiation.
Detailed case...
Detailed case...
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This book brings together powerful new strategies that world-class retailers are using today to thrive in a brutal business environment. Top retail expert Dr. Barry Berman shows how to plan, execute, and win based on cost and differentiation.
Detailed case studies include Wegman's, Family Dollar, Target, Tesco, Walgreen, and Costco
Detailed case studies include Wegman's, Family Dollar, Target, Tesco, Walgreen, and Costco
Klappentext zu „Competing in Tough Times “
Competing in Tough Times brings together the powerful new strategies that world-class retailers are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results.Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program; and more.To support each approach, he presents full-length examples from retailers covering every market sector, from consumer goods to apparel to technology. He thoroughly examines top retailers such as Aldi, Amazon.com, L.L. Bean, Costco, Nordstrom, Publix, Stew Leonard's, Trader Joe's, Wegman's, and Whole Foods, and shares powerful insights drawn from the experiences of other leaders--from Au Bon Pain to Best Buy, Family Dollar to Target, Tesco to Walgreen.Inhaltsverzeichnis zu „Competing in Tough Times “
Preface xii Introduction 1 Chapter 1: The Questionable Future Facing Global Retailers 5 Chapter 2: Low-Cost Strategies I: Key Elements of a Low-Cost Provider Strategy 27 Chapter 3: Low-Cost Strategies II: Delivering Low Costs Through Minimizing Product Proliferation 49 Chapter 4: Differentiation Strategies I: Effective Human Resource Strategies 81 Chapter 5: Differentiation Strategies II: Enhancing the Service Experience 111 Chapter 6: Differentiation Strategies III: Developing and Maintaining a Strong Private Label Program 141 Chapter 7: Implementing Cost-, Differentiation-, and Value-Based Retail Strategies 173 Appendix: Individual and Composite Financial Performance, Customer Service, and Worker Satisfaction Metrics of the Best-Practice Retailers 203 Index 229
Autoren-Porträt von Barry Berman
Dr. Barry Berman is the Walter 'Bud' Miller Distinguished Professor of Business and Director of the Executive M.B.A. program at Hofstra University. He earned his Ph.D. degree in marketing management from the Graduate School and University Center of the City University of New York (CUNY). Barry Berman is co-author of Retail Management: A Strategic Approach (Prentice Hall). This is the best-selling retail management college textbook in the world. Currently in its 11th edition, this book has been published in Canadian, Chinese, Indian, Philippine, and Russian editions. Dr. Berman has also published articles that have appeared in Business Horizons, California Management Review, The International Journal of Retailing and Distribution Management, and other journals. Dr. Berman is Vice-President of the American Collegiate Retailing Association. He was also co-founder of the American Marketing Association's Special Interest Group in Retail Management. Barry Berman has consulted for Duane-Reade, Fortunoff's, Kohl's, Simon Properties, NCR, Lord & Taylor, Tesco-Ireland, and other retailers.
Bibliographische Angaben
- Autor: Barry Berman
- 2010, 239 Seiten, Maße: 16,1 x 23,2 cm, Gebunden, Englisch
- Verlag: Financial Times Prentice Hall
- ISBN-10: 0132459191
- ISBN-13: 9780132459198
Sprache:
Englisch
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