Consumer Awareness of Chinese Brands in the United States
(Sprache: Englisch)
This paper discusses United States consumer awareness of Chinese brands as Chinese companies have entered the American market in recent years. Through several interviews with scholars and professionals in the public relations field, extensive secondary...
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This paper discusses United States consumer awareness of Chinese brands as Chinese companies have entered the American market in recent years. Through several interviews with scholars and professionals in the public relations field, extensive secondary research as well as four case studies, this paper attempts to uncover the underlying problems Chinese companies face during their entry into the U.S. market and sees whether there is a preference between "made in China" and "designed in China" products. The paper also seeks to offer relevant solutions to these problems.
Bibliographische Angaben
- Autor: Chu Shen
- 2013, 84 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659392936
- ISBN-13: 9783659392931
Sprache:
Englisch
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