Consumer Behavior:An Insight
Volume:02
(Sprache: Englisch)
This is the second research volume entitled "Consumer Behavior: An Insight" by Dr. Amanpreet and Dr. Rajinder Kumar Kapil. The present volume has latest concepts of consumer behavior which includes the impact of corona on marketing, social media concept,...
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This is the second research volume entitled "Consumer Behavior: An Insight" by Dr. Amanpreet and Dr. Rajinder Kumar Kapil. The present volume has latest concepts of consumer behavior which includes the impact of corona on marketing, social media concept, cultural manifestation and so on. This book will be helpful for the researchers to take references for their research along the various chapters included in the book provides suggestions and recommendations
Autoren-Porträt von Dr. Amanpreet, Rajinder Kapil
Amanpreet, Dr.Dr. AmanpreetManaging EditorMBA, Ph.D in Marketing from Punjabi University Patiala and working as Assistant Professor, University College of Commerce and Management, Guru Kashi University. Her areas of specialization are finance and marketing. She has more than twenty research papers in national and international journals.
Bibliographische Angaben
- Autoren: Dr. Amanpreet , Rajinder Kapil
- 2020, 68 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6203199729
- ISBN-13: 9786203199727
Sprache:
Englisch
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