Consumer Behavior and Economic Decisions
(Sprache: Englisch)
Consumer behavior is one of the most prominent fields of research, development, and application of economic decision theories. These are decisions about the use of scarce resources, such as money, time, or effort, and they are subject to many influences -...
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Klappentext zu „Consumer Behavior and Economic Decisions “
Consumer behavior is one of the most prominent fields of research, development, and application of economic decision theories. These are decisions about the use of scarce resources, such as money, time, or effort, and they are subject to many influences - economic decisions in general and consumer decisions in particular rarely follow the normative rational choice model. This collection presents empirical papers on consumer behavior and economic decisions that include the accuracy of consumer perception of prices and price increases, the perception and acceptance of foreign products, imagery processes and spending, emotions and purchase decisions, financial satisfaction and saving behavior, and financial management in the private household. All contributions demonstrate the wide range of perspectives and theoretical frameworks that can be brought to this applied field of research at the intersection of psychology and economics, and they provide future directions for theory development and practical applications, such as marketing, consumer counselling, or policy.
Inhaltsverzeichnis zu „Consumer Behavior and Economic Decisions “
Editorial Economic and Psychological Determinants of Consumer Behavior by Erich Kirchler & Erik Hoelzl Review Article The Division of Household Tasks and Household Financial Management by Gerrit Antonides Original Articles The Accuracy of Consumers' Perception of Future Inflationary Price Changes by Fabian Christandl & Tommy Garling The Impact of Transaction Utility on Consumer Decisions: The Role of loss Aversion and Acquisition Utility by Stephan Muehlbacher, Erich Kirchler, & Angelika Kunz Mortality Salience and Worldview Affirmation Strengthen Support for Foreign Products by Daniel Sullivan, Eva Jonas, & Barbara Jodlbauer When Imagery Influences Spending Decisions: The Role of Ownership Simulations by Bernadette Kamleitner The Influence of Anticipated Emotions on Consumer Decisions: Examining the Role of Product Type and Belief in Adaptation by Maria Pollai, Erik Hoelzl, Luise Hahn, & Alexandra Hahn Why Do People Save? The Influence of Financial Satisfaction and Income on Saving by Eva Traut-Mattausch & Eva Jonas Horizon Consumer Decisions as a Central Research Topic in Economic Psychology by Erik Hoelzl and Erich Kirchler Call for Papers "Task Switching": A Topical Issue of the Zeitschrift fur Psychologie by Iring Koch & Marcel Brass
Bibliographische Angaben
- 2011, IV, 66 Seiten, Maße: 20,3 x 27,2 cm, Taschenbuch, Englisch
- Herausgegeben: Erich Kirchler, Erik Hoelzl
- Verlag: Hogrefe Publishing
- ISBN-10: 0889374228
- ISBN-13: 9780889374225
Sprache:
Englisch
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