Consumer Behavior, w. MyMarketingLab Card
Buying, Having and Beeing
(Sprache: Englisch)
For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social...
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Produktinformationen zu „Consumer Behavior, w. MyMarketingLab Card “
For undergraduate and graduate consumer behavior courses. Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Bibliographische Angaben
- Autor: Michael R. Solomon
- 2012, 10th ed., 680 Seiten, mit zahlreichen farbigen Abbildungen, Maße: 27,5 cm, Kartoniert (TB), Englisch
- Verlag: PEV
- ISBN-10: 0273767410
- ISBN-13: 9780273767411
Sprache:
Englisch
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