Consumer Behavior

and the Society for Consumer Psychology. She has also won a lifetime achievement award from the American Marketing Association s Consumer Behavior Special Interest Group as well as from the University of Southern California. She has received the Journal of Marketing s Alpha Kappa Psi and Maynard Awards for the papers that make the greatest contribution to marketing thought as well as the Long-Term Contribution Award from the Review of Marketing Research. Dr. MacInnis has served as co-editor and associate editor of the Journal of Consumer Research and associate editor for the Journal of Marketing and the Journal of Consumer Psychology. In addition to co-authoring CONSUMER BEHAVIOR, she has several edited volumes on branding and co-authored a book on developing, enhancing and leveraging brand admiration. She is former treasurer and president of the Association for Consumer Research and former Vice President of Conferences and Research for the American Marketing Association s academic council. She is the winner of local and national teaching awards. Dr. MacInnis has also served the Marshall School of Business as vice of research and strategy and vice dean of the undergraduate program. Her consulting includes work with major consumer packaged goods companies, business-to-business marketers and advertising agencies. She enjoys reading, walking, music and art. She adores her family and pets. Rik Pieters, Ph.D., is professor of marketing in the Tilburg School of Economics and Management (TISEM) of Tilburg University, the Netherlands. He received his doctorate in social psychology from the University of Leiden in 1989. Dr. Pieters believes in interdisciplinary work and that imagination, persistence and openness to surprise are a person s biggest assets. He has published more than 90 articles in marketing, psychology, economics and statistics. His work has appeared in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. Dr. Pieters has published in the Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, European Journal of Social Psychology, Emotion, Psychological Science, and Journal of Economic Literature. His research concerns attention and memory processes in marketing communication and the role of emotions in consumer decision making. He has served as co-chair of the Association for Consumer Research annual conference and has co-organized special conferences on visual marketing, social communication, and service marketing and management. He has taught internationally at Pennsylvania State University; University of Innsbruck, Austria; Koc University, Turkey; and the University of Auckland, New Zealand. Dr. Pieters has been strategy director for national and international clients at the Prad/FCB Advertising Agency, Amsterdam office. He bakes bread, rides bikes, and drinks hoppy, fermented barley beverages -- all except the first in moderation.