Consumer Behaviour: A European Perspective
(Sprache: Englisch)
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book...
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Produktinformationen zu „Consumer Behaviour: A European Perspective “
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
Bibliographische Angaben
- 2013, 5th ed., 372 Seiten, Maße: 26,5 cm, Kartoniert (TB), Englisch
- By Michael R. Solomon, Gary J. Bamossy, Soren Askegaard et al.
- Verlag: PEARSON EDUCATION
- ISBN-10: 0273772724
- ISBN-13: 9780273772729
Sprache:
Englisch
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