Consumer Emotional Intelligence and Impulse Purchase Behavior
Perspective of Young Consumers
(Sprache: Englisch)
Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment....
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Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment. Let's compare how online purchase behavior differs from traditional store purchase behavior considering the impact of consumer emotional intelligence.
Bibliographische Angaben
- Autor: Kashif Abrar
- 2017, 112 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6202063432
- ISBN-13: 9786202063432
Sprache:
Englisch
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