Consumer Nationalism and Barr's Irn-Bru in Scotland
(Sprache: Englisch)
This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has...
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Klappentext zu „Consumer Nationalism and Barr's Irn-Bru in Scotland “
This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies. Inhaltsverzeichnis zu „Consumer Nationalism and Barr's Irn-Bru in Scotland “
1. Introduction.- 2. The Power of Origins.- 3. From Girders: Discourses of National Strength.- 4. Consumer Nationalism in Popular and Material Culture.- 5. Scotland's Other: Defining Oppositional Identities.- 6. Conclusion
Autoren-Porträt von David Leishman
David Leishman is Senior Lecturer in Applied English at Grenoble Alpes University, France. Bibliographische Angaben
- Autor: David Leishman
- 2021, 1st ed. 2020, XVI, 264 Seiten, 12 farbige Abbildungen, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3030533840
- ISBN-13: 9783030533847
Sprache:
Englisch
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