Consumer Psychology
(Sprache: Englisch)
Offers an understanding of why people consume certain products and services and how this affects their behaviour and psychological well being. This book introduces a selection of issues in the area of consumer psychology and explores how theories within...
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Offers an understanding of why people consume certain products and services and how this affects their behaviour and psychological well being. This book introduces a selection of issues in the area of consumer psychology and explores how theories within social, cognitive and developmental psychology can help explain consumption behaviours.
Inhaltsverzeichnis zu „Consumer Psychology “
ContentsConsumer psychology: what it is and how it emergedConsumer memory and learningPerception and attentionIdentity and consumptionThe emotional consumerAttitudesAdvertising psychologyMotivational determinants of consumer behaviourConsumer decision making and brand loyaltyThe InternetChildren as consumersConsumption and happinessConsumers and the environmentReferences
Author index
Subject index
Autoren-Porträt von Cathrine V. Jansson-Boyd
Dr Cathrine V. Jansson-Boyd is Senior Lecturer in the Department of Psychology at Anglia Ruskin University, Cambridge, UK.
Bibliographische Angaben
- Autor: Cathrine V. Jansson-Boyd
- 2010, XI, 258 Seiten, mit Schwarz-Weiß-Abbildungen, Maße: 17,2 x 4,5 cm, Kartoniert (TB), Englisch
- Verlag: Mcgraw-Hill Publ.Comp.
- ISBN-10: 033522928X
- ISBN-13: 9780335229284
Sprache:
Englisch
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