Contemporary Strategy Analysis
Text and Cases. Includes interactive e-Book
(Sprache: Englisch)
The current and previous editions of Contemporary Strategy Analysis have seen this title become established as one of the leading strategic management textbooks in many different markets across the world. It has been adopted very widely on MBA level...
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Klappentext zu „Contemporary Strategy Analysis “
The current and previous editions of Contemporary Strategy Analysis have seen this title become established as one of the leading strategic management textbooks in many different markets across the world. It has been adopted very widely on MBA level courses, for which it was primarily written, and also on a considerable number of undergraduate level courses. The success of this title reflects the very high esteem and regard in which Rob Grant is held across the international community of strategic management academics.The success of earlier editions has been carried through to the current edition on which there have been two major changes: firstly, a WileyPLUS course has been developed offering a much richer collection of resources than were previously available, and secondly, a combined text and cases version of the book has been made available for the first time which has allowed us to compete more effectively against Johnson, Scholes & Whittington, the market-leading title from Pearson in the EMEA market.
This plan for the eighth edition of Contemporary Strategy Analysis has two main objectives: firstly, to further consolidate and increase our market share on MBA and Masters level courses in strategic management, and, secondly, to link in with our planned publication of Foundations of Strategy from Rob Grant and Judith Jordan which has been written and developed for the undergraduate level and also for those Masters level courses that require a briefer and more accessible coverage of the subject than is provided in Contemporary Strategy Analysis. We aim to develop a coordinated strategy for the development and publication of both titles which enables us to maximize the use of resources and online materials. This strategy also includes the development of an extensive global collection of online resources for strategic management courses that will be made available to support both titles and also other future strategy titles that will be published by other
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Wiley locations.
We do not propose to publish the cases only version of Grant as a separate print version and will make these cases available for sale online.
We do not propose to publish the cases only version of Grant as a separate print version and will make these cases available for sale online.
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Inhaltsverzeichnis zu „Contemporary Strategy Analysis “
Part I IntroductionChap. 1. The Concept of StrategyPart II The Tools of Strategy AnalysisChap. 2. Goals, Values, and PerformanceChap. 3. Industry Analysis: The FundamentalsChap. 4. Further Topics in Industry and Competitive AnalysisChap. 5. Analyzing Resources and CapabilitiesChap. 6. Capability Development and Knowledge ManagementChap. 7. Fundamentals of Strategy Implementation: Designing Structure and SystemsPart III The Analysis of Competitive AdvantageChap. 8. The Nature and Sources of Competitive AdvantageChap. 9. Cost AdvantageChap. 10. Differentiation AdvantagePart IV Business Strategy Formulation & Implementation in Different ContextsChap.11. Industry Evolution and Strategic ChangeChap. 12. Technology-based Industries & the Management of InnovationChap. 13. Competitive Advantage in Mature IndustriesPart V Corporate StrategyChap. 14. Vertical Integration and the Scope of the FirmChap. 15. Global Strategies and the Multinational CorporationChap. 16. Diversification StrategyChap.17. Implementing Corporate Strategy: Managing the Multibusiness CompanyChap 18. Mergers and AcquisitionsChap. 19. What's New in Strategic Management?CASES TO ACCOMPANY CONTEMPORARYSTRATEGY ANALYSIS, EIGHTH EDITION1 Madonna: Sustaining Success in a Fast-moving Business2 Starbucks Corporation, April 20123 Valuing Facebook4 The US Airline Industry in 20125 Ford and the World Automobile Industry in 20126 Wal-Mart Stores Inc., June 20127 Harley-Davidson, Inc., May 20128 Manchester United: Preparing for Life without Ferguson9 AirAsia: The World's Lowest-cost Airline10 Eastman Kodak's Quest for a Digital Future11 Raisio Group and the Benecol Launch [A]12 Video Game Console Industry in 2012: The Next Round13 The DVD War of 2005-2008: Blu-Ray vs. HD-DVD14 New York Times: Seeking Salvation within a Declining Industry15 Eni SpA: The Corporate Strategy of an International Energy Major16 American Apparel: Vertically Integrated in Downtown LA17 Outback Steakhouse: Going International18
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Vodafone in 2012: Rethinking International Strategy19 The Virgin Group in 201220 Google Inc.: What's the Corporate Strategy?21 Danone: Strategy Implementation in an International Food and Beverage Company22 Jeff Immelt and the Reinventing of General Electric23 Bank of America's Acquisition of Merrill Lynch24 W. L. Gore & Associates: Rethinking Management?GlossaryIndex
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Autoren-Porträt von Robert M. Grant
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London.
Bibliographische Angaben
- Autor: Robert M. Grant
- 2012, 8. Aufl., 842 Seiten, mit Abbildungen, Maße: 21,6 x 4,5 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 111994189X
- ISBN-13: 9781119941897
- Erscheinungsdatum: 18.12.2012
Sprache:
Englisch
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