Content Is Cash

Relevant Posts to Blogs, Forums, and Message Boards ...79 SONAR in Action: Putting It All Together ...80 S: Syndicate Partners, Content Syndication Networks, and User-Generated Content Sites ...84 SONAR Observations ...96 Does Your Content Have "Legs"? ...97 SONAR Takeaways ...100 7 SEO for SONAR: How to Get Found by Search Engines ... 103 Business Services/Marketing Example ...108 Alternative Health/Health Publishing Example ...109 Business Services/Marketing/InfoPublishing Example ...111 Business Services/Self-Help/Professional and Personal Development Example ...113 SEM for SONAR: How to Get Found by Search Engines ...115 Helpful Hints for Writers When Working with Search Engines ...116 8 SONAR in Action: Results and Analytics ... 119 Case Study #1 ...120 Case Study #2 ...120 Case Study #3 ...121 Case Study #4 ...121 Case Study #5 ...122 Case Study #6 ...122 Case Study #7 ...123 Case Study #8 ...123 SONAR: Keeping It Real and Replicating Results ...124 How Is SONAR Measured? ...125 The Three Os-Outputs, Outcomes, and Objectives ...126 9 Monetize the Traffic: A Blueprint to Building a Site That Leverages SONAR... 129 Dissecting the Ideal SONAR Website ...131 Lead Generation ...133 Sales and Cross-Selling ...140 Boosting Your E-Commerce Sales ...147 Bonding ...149 Search Engine Optimization (SEO) ...151 Branding ...156 Credibility ...159 More "Best of " SONAR Websites...160 10 Dovetailing SONAR with Other High-Performing Internet Marketing Tactics ... 169 Joint Ventures, Affiliate Marketing, and Ad Swaps ...170 Online Advertising: Tips and Tricks of the Trade ...174 Tip #1: Watch What's Happening in the Industry ...174 Tip #2: Research Which Ad Is a Higher Performer ...174 Tip #3: Business Negotiations 101 ...176 Tip #4: Due Diligence ...177 Tip #5: Real-Time Reporting ...177 Tip #6: Test Ad Networks ...178 Tip #7: Don't Just Talk the Talk ...179 Tip #8: Try to Get Goodwill Freebies for SEO ...179 Tip #9: Buy More, Get More ...180 Media Cheat Sheet: "Must Know" Questions and Answers ...180 Online Public Opinion Polls for Editorial and Lead-Generation Success ...181 Finding Customers in a Web 2.0 World ...182 11 How to Write Great, Free Content (That Gets Read and Passed Around!) ... 189 Industry Viewpoints ...191 Michael Masterson, Publisher, Agora, Inc., Early to Rise ... 192 Jason Holland, Managing Editor, Agora, Inc., Early to Rise ...192 Brian Kurtz, Executive Vice President, Boardroom, Inc., Bottom Line Secrets ...93 Christopher Ruddy, President and CEO, Newsmax Media, Inc...193 Steve Kroening, Editor, Soundview Publications, Inc., Second Opinion Newsletter, Women's Health Letter, and Real Cures ...194 Alice Wessendorf, Managing Editor, Healthier Talk ...194 Sean Brodrick, Natural Resource Analyst, Uncommon Wisdom Daily, Weiss Research, Inc...194 Dr. Jonny Bowden, Publisher, In Step with Jonny: Straight Talk Nutrition for the 21st Century ...195 Bob Bly, Publisher, The Direct Response Letter, CTC Publishing ... 196 12 Best SONAR Platforms and Measuring Success... 197 Gauging Your SONAR Results ...201 A Glossary: Key Terms to Know When Deploying SONAR or Any Online Marketing Strategy . .207 TOC, 9780789741080, MF

her successful consulting firm, Precision Marketing and Media, LLC, Wendy was vice president of marketing and business development for the Internet's most popular wealth and success e-zine, Early to Rise (Agora Publishing), where her online marketing tactics and product development efforts helped bring in thousands of new subscribers and earned millions of dollars in revenues. Wendy's groundbreaking online marketing strategies have been cultivated and taught to clients, colleagues, friends, freelancers, and former employers spanning the copywriting, publishing, financial, and health industries. She has often trained internal staff or led offsite group sessions to share her online marketing knowledge of increasing website traffic, visibility, leads, and sales. And because her web marketing tactics have been so cost-effective, creative, and successful, Wendy became known as "the marketing maven" by many of her industry peers. Wendy earned a Bachelor of Science degree from St. John's University and a Master of Business Administration degree from Nova South Eastern University. Throughout her career, she has been recognized with various awards for quality, innovation, teamwork, and new product/new business development. Wendy lives in South Florida with her husband of more than 10 years and their son. Precision Marketing and Media, LLC, is headquartered in the Palm Beach area of Florida, with satellite offices in the New York City/New Jersey tri-state area. * For more information, visit www.PrecisionMarketingMedia.com. * To read Wendy's blog posts, visit www.MuscleMarketing.blogspot.com. * To sign up for Wendy's free newsletter, Precision Marketing, visit www.PrecisionMarketingMedia.com/newslettersignup.html. * Follow Wendy on Twitter at http://twitter.com/PrecisionMktg. * "Like" Wendy's Precision Marketing Media, LLC, Facebook fan page at www.Facebook.com/#!/pages/Florida/Precision-Marketing-Media-LLC/139310392787888.