Cook, V: Competing for Customers and Capital
(Sprache: Englisch)
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Produktdetails
Produktinformationen zu „Cook, V: Competing for Customers and Capital “
Bibliographische Angaben
- Autor: Victor Cook
- 2006, 200 Seiten, Maße: 16,2 x 23,8 cm, Gebunden, Englisch
- Verlag: Cengage Learning
- ISBN-10: 0324405979
- ISBN-13: 9780324405972
Sprache:
Englisch
Rezension zu „Cook, V: Competing for Customers and Capital “
"In building a quantitative bridge between marketing and the finance department, Cook has constructed the elusive linkages between enterprise marketing investments, brand equity, and shareholder value. Cross the bridge and embrace the new science of marketing and corporate finance -- you'll be at the vanguard of nothing short of a business revolution."
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