Corporate Architecture: Building a Brand
(Sprache: Englisch)
A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold. This book explores how the fashion, banking, motor and...
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A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold. This book explores how the fashion, banking, motor and telecommunications industries use architecture as a marketing tool.
Inhaltsverzeichnis zu „Corporate Architecture: Building a Brand “
The buildings featured include: Borkener Volksbank, Borken; Caja de Granada, Granada; ING, Amsterdam and Budapest; Nord/LB, Hanover and Magdeburg; FIH, Copenhagen; Sampension, Copenhagen; VP Bank, Triesen; J. VAN BREDA, Antwerp; KfW, Frankfurt; Telefonica, Toledo and Madrid; TMobile, Vienna; Dogan Media Group, Ankara; KPN, Rotterdam and Amsterdam; Vodafone, Lisbon; Google, Zurich; Bugatti, Molsheim; Mercedes-Benz, Salzburg and Stuttgart; Renault, Paris; Ferrari, Rome and Maranello; Volkswagen, Wolfsburg and Dresden; CitroA"n, Paris; BMW, Leipzig and Munich; and MINI, Madrid.
Autoren-Porträt von Alejandro Bahamón, Ana Canizares, Antonio Corcuera
Alejandro Bahamon, Ana Canizares and Antonio Corcuera live in Barcelona.
Bibliographische Angaben
- Autoren: Alejandro Bahamón , Ana Canizares , Antonio Corcuera
- 2009, 503 Seiten, Maße: 21,7 x 28,4 cm, Gebunden, Englisch
- Herausgegeben: Alejandro Bahamon, Ana Canizares, Antonio Corcuera
- Verlag: WW Norton & Co
- ISBN-10: 039373305X
- ISBN-13: 9780393733051
Sprache:
Englisch
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