Corporate Entrepreneurship
(Sprache: Englisch)
A practical approach to one of the hottest trends in business today creating entrepreneurial ventures within large companies to combat increased competition online and abroad
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A practical approach to one of the hottest trends in business today creating entrepreneurial ventures within large companies to combat increased competition online and abroad
Klappentext zu „Corporate Entrepreneurship “
Combat the flood of new competition by building new businesses of your own! Corporate Entrepreneurship shows you how to develop and grow your organization by creating the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Drawing on real-life examples and case studies, it presents a strategy aimed at driving innovation, new product development, and growth within your organization.
Robert D. Hisrich, Ph.D. , is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. He has authored or coauthored 26 books and more than 350 articles on entrepreneurship.
Claudine Kearney, Ph.D. , teaches at Thunderbird School of Global Management. She previously served as Program Director/Lecturer at the Michael Smurfit Graduate Business School at University College Dublin in Dublin, Ireland.
Inhaltsverzeichnis zu „Corporate Entrepreneurship “
Chapter 1: Entrepreneurship versus Intrapreneurship (Corporate Entrepreneurship)Chapter 2: Behavioral Aspects of Corporate Entrepreneurship
Chapter 3: Formatting and Managing the Corporate Entrepreneurship Process
Chapter 4: Locating the Venture in the Organization
Chapter 5: Identifying, Evaluating, and Selecting Opportunity
Chapter 6: Developing the Business Plan
Chapter 7: Selecting, Evaluating, and Compensating Venture Management
Chapter 8: Organizing the Venture
Chapter 9: Funding the Venture: The Internal Venture Capital Unit
Chapter 10: Controlling the Venture
Chapter 11: The Internal Politics of Venturing
Chapter 12: Lessons for the Future: Working up Corporate Entrepreneurship in Your Organization
Autoren-Porträt von Robert D. Hisrich, Claudine Kearney
Robert D. Hisrich, Ph.D., is the Garvin Professor of Global Entrepreneurship and director of the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. He has authored or coauthored 26 books and more than 350 articles on entrepreneurship. Claudine Kearney, Ph.D., is a visiting researcher in entrepreneurship at Thunderbird School of Global Management. She has extensive lecturing and research experience and has published numerous articles and book chapters on aspects of entrepreneurship, corporate entrepreneurship, and public-sector entrepreneurship.
Bibliographische Angaben
- Autoren: Robert D. Hisrich , Claudine Kearney
- 2011, 288 Seiten, Maße: 15,2 x 23,1 cm, Gebunden, Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071763163
- ISBN-13: 9780071763165
Sprache:
Englisch
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