Burns, P: Corporate Entrepreneurship

PART 1: ENTREPRENEURSHIP .- 1 The entrepreneurial revolution.- 2 Entrepreneurial DNA.- PART 2: ORGANIZATIONAL ARCHITECTURE .- 3 Entrepreneurial architecture.- 4 Becoming an entrepreneurial leader.- 5 Constructing the entrepreneurial culture.- 6 Building the organization structure.- PART 3: MANAGEMENT .- 7 Managing the entrepreneurial organization.- 8 Encouraging intrapreneurship and corporate venturing.- PART 4: STRATEGY .- 9 Developing strategy.- 10 Creating competitive advantage in mature markets.- 11 Building value through acquisitions and diversification.- PART 5: CREATIVITY AND INNOVATION .- 12 Exploiting innovation.- 13 Generating creative ideas.- 14 The architecture of corporate entrepreneurship.

Paul Burns

'This book offers a detailed coverage of research into corporate entrepreneurship in conjunction with comprehensive insights into management practices. The book effectively captures the challenges of leadership, architecture, strategy and innovation that are associated with the pursuit of corporate entrepreneurship, and provides a wealth of research-based and practice-based guidance to resolve these challenges. An excellent and valuable resource for educators, students and practitioners alike!'- Dr. Mathew Hughes, Reader in Entrepreneurial Management, Durham Business School, Durham University, UK 'Students and managers alike will find Burns' text to be a useful tool to furthering their understanding of entrepreneurial organizations. Corporate Entrepreneurship provides a comprehensive description of all aspects of creating an innovative organization: culture and creativity, structure, strategy, and management of the entrepreneurial process. Cases and examples throughout the book demonstrate how the concepts have been applied by real organizations, and make the subject matter very understandable.' - Professor Robert Garrett, Discipline Director for Strategy and Entrepreneurship, College of Business, Oregon State University, USA 'An excellent book that combines a profound understanding of theory with practical guidance on developing entrepreneurial skills. This book is an incredibly useful manual for anyone who aspires to an entrepreneurial career in established companies.'- Professor Catherine L. Wang, PhD Programme Director, School of Management, Royal Holloway, University of London, UK 'Corporate Entrepreneurship is a definitive guide to the challenge of developing new business ideas within existing organisations. If you are trying to develop your own business ideas, or if you are a student trying to get to grips with the latest thinking, this book is for you. It does a terrific job of blending practical insights and theoretical frameworks.' - Professor Julian