Creative Advertising
Ideas and Techniques from the World's Best Campaigns
(Sprache: Englisch)
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of "Creative Advertising" showcases over 200 examples of international advertising from...
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What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of "Creative Advertising" showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
Klappentext zu „Creative Advertising “
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising - in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
Autoren-Porträt von Mario Pricken
Mario Pricken, Jahrgang 1967, arbeitet seit Anfang der 90er Jahre als Berater und Creative Director für Werbekunden und Agenturen im In-und Ausland. Nach einer langjährigen Entwicklungsphase führt er seit 1998 erfolgreich Kreativitätstrainings nach dem Konzept von "Idea-Engineering" in Agenturen und Unternehmen durch. Mario Pricken lebt und arbeitet in Wien.
Bibliographische Angaben
- Autor: Mario Pricken
- 2008, 2., überarb. Aufl., 256 Seiten, mit farbigen Abbildungen, Maße: 6 cm, Kartoniert (TB), Englisch
- Verlag: Thames and Hudson Ltd
- ISBN-10: 0500287333
- ISBN-13: 9780500287330
Sprache:
Englisch
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