Creative Strategy in Advertising, International Edition
(Sprache: Englisch)
CREATIVE STRATEGY IN ADVERTISING, International Edition provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.
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CREATIVE STRATEGY IN ADVERTISING, International Edition provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.
Inhaltsverzeichnis zu „Creative Strategy in Advertising, International Edition “
1. Creativity: Unexpected but Relevant Selling Messages.2. Branding: Identity and Image Strategy.
3. Diversity: Targeting an Ever-Changing Marketplace.
4. Fact Finding: The Basis for Effective Creative Work.
5. Strategy: A Road Map for the Creative Team.
6. Ideas: The Currency of the 21st Century.
7. Words on Paper: Connecting to Consumers' Hearts and Minds.
8. Layouts: Designing to Communicate.
9. Radio: Can You See What I'm Saying?
10. TV: The Power of Sight, Sound, and Motion.
11. Direct Marketing: The Convenience of Shopping at Home.
12. Integrated Marketing Communications: Building Strong Relationships.
13. Law and Ethics: Making Sure Your Great Idea is a Good Idea.
14. Client Pitches: Selling your Ideas.
Appendix. Portfolios: Landing a Job in the Creative Department.
Appendix. Assignments: Building a Campaign Step by Step.
Bibliographische Angaben
- Autoren: A.Jerome Jewler , Bonnie Drewniany
- 2010, 10th ed., 352 Seiten, Maße: 18,9 x 24,6 cm, Kartoniert (TB), Englisch
- Verlag: Wadsworth
- ISBN-10: 1424069076
- ISBN-13: 9781424069071
Sprache:
Englisch
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