Crisis Management in the Age of Social Media
(Sprache: Englisch)
The age of the instant crisis has arrived. Companies, Non-profits and high-profile individuals often seem unable to cope. The ingredients include speed, pervasiveness and huge numbers. Verizon adds a $2 charge, and one hour later 100,000 signatures appear...
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The age of the instant crisis has arrived. Companies, Non-profits and high-profile individuals often seem unable to cope. The ingredients include speed, pervasiveness and huge numbers. Verizon adds a $2 charge, and one hour later 100,000 signatures appear on a Twitter petition. There's a new playing field - social media. And new rules of the game - analysis, action, communication at high speed. Yet the realities of people's reasonable expectations and the basic rules guiding crisis behavior and communication haven't changed.This book examines recent 'Instant Crises,' derives lessons and applies the basics of crisis management to the new environment.
Autoren-Porträt von Louis Capozzi, Susan Rucci
Louis Capozzi teaches courses in business, consulting, and crisis management as an adjunct professor in the Master's Degree program in public relations and corporate communication at New York University. Before this position, he served as CEO of MS&L, chief communications officer at Aetna Life & Casualty, and Ketchum Public Relations, heading the firm's New York office.
Bibliographische Angaben
- Autoren: Louis Capozzi , Susan Rucci
- 2013, 158 Seiten, Maße: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 1606495801
- ISBN-13: 9781606495803
- Erscheinungsdatum: 02.07.2013
Sprache:
Englisch
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