Customer Communications
By CIM
(Sprache: Englisch)
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with...
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Produktinformationen zu „Customer Communications “
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Klappentext zu „Customer Communications “
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Customer Communication strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Written specially for the Customer Communications module by the Level Verifier
The only coursebook fully endorsed by CIM
Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
Inhaltsverzeichnis zu „Customer Communications “
Introduction to Customer Communications; Buying Behaviour; The communication process; Verbal Communications; Written Communication formats; Using Statistical data and visual information; The promotional mix above and below the line; The role of information communication technology in customer communications; Customer service and customer care.
Bibliographische Angaben
- Autor: Maggie Jones
- 2007, Maße: 21 x 29,9 cm, Kartoniert (TB), Englisch
- Verlag: Butterworth-Heinemann
- ISBN-10: 0750685379
- ISBN-13: 9780750685375
Sprache:
Englisch
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