Customer Relationship Management Dimensions
The Moderating Effect of Customer Satisfaction on the Link between (CRMD) and Organizational Performance
(Sprache: Englisch)
Customer relationship management (CRM) has a growing popularity and is becoming one of the hottest academic and practical issues in the business field. Due to the competitive environment, CRM is a crucial element for firm performance. However, there is...
Leider schon ausverkauft
versandkostenfrei
Buch
82.90 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Customer Relationship Management Dimensions “
Klappentext zu „Customer Relationship Management Dimensions “
Customer relationship management (CRM) has a growing popularity and is becoming one of the hottest academic and practical issues in the business field. Due to the competitive environment, CRM is a crucial element for firm performance. However, there is limited research that reveals the relationship between CRM dimensions and organizational performance. This study serves not only to clarify the relationship between CRM dimensions and organizational performance, but also to explain the moderating role of customer satisfaction in this relationship to answer the following questions: What are the CRM dimensions in Zain company, to what extent is the CRM dimensions (customer orientation, CRM organization, knowledge management and technology based CRM) could affect organizational performance, can customer satisfaction moderate the relationship between CRM dimensions (customer orientation, CRM organization, knowledge management and technology based CRM) and organizational performance?
Autoren-Porträt von Nuha Hassan Elmubasher
Hassan Elmubasher, NuhaNuha Hassan is Assistant Professor in Marketing at Mashreq University and she is the head of marketing department. She received her master's degree at the University of Khartoum and her Ph.D from Ahfad University for Women. Dr. Nuha has published a number of scientific papers which are related to marketing field.
Bibliographische Angaben
- Autor: Nuha Hassan Elmubasher
- 260 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6202803096
- ISBN-13: 9786202803090
Sprache:
Englisch
Kommentar zu "Customer Relationship Management Dimensions"
0 Gebrauchte Artikel zu „Customer Relationship Management Dimensions“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Customer Relationship Management Dimensions".
Kommentar verfassen