Customer Relationship Management in Banking Industry
(Sprache: Englisch)
This book is useful for those working on CRM projects , bank employees, students of graduate and post graduate and also for the research scholars working on bank's customer satisfaction, customer loyalty etc., A study based on 4 banks in India, among 2 are...
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This book is useful for those working on CRM projects , bank employees, students of graduate and post graduate and also for the research scholars working on bank's customer satisfaction, customer loyalty etc., A study based on 4 banks in India, among 2 are public sector and 2 are private sector.It is an extraction of the banker and customer experience. The best analytical tools are used for the purpose of analysis.
Bibliographische Angaben
- Autor: Hari Sateesh
- 2015, 240 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659710385
- ISBN-13: 9783659710384
Sprache:
Englisch
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