Decisive
How to Make Better Choices in Life and Work
(Sprache: Englisch)
Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions
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Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions
Klappentext zu „Decisive “
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one?In Decisive , Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.
Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.
Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
Autoren-Porträt von Chip Heath, Dan Heath
Chip Heath ist Professor für Organizational Behavior an der Graduate School of Business der Stanford University. Er lebt in Los Gatos, Kalifornien.Dan Heath ist Unternehmensberater. Er war an der Harvard Business School wissenschaftlich tätig und ist Mitgründer von Thinkwell, einem innovativen Unternehmen, das auf multimediale Lehrbücher spezialisiert ist. Er lebt in Raleigh, North Carolina.
Bibliographische Angaben
- Autoren: Chip Heath , Dan Heath
- 2013, 336 Seiten, Maße: 15,3 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Random House UK
- ISBN-10: 1847940854
- ISBN-13: 9781847940858
- Erscheinungsdatum: 07.03.2013
Sprache:
Englisch
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