Destination Involvement and Travelers Revisit Intentions

Repeat travel demonstrates great potentials in terms
of its size and economic contribution. However, the
repeat travel market has been understudied.
Theoretically, this study was built upon the theories
of consumer decision processes and the
purchase-consumption feedback loop model. It was
found that travelers decision processes do not cease
once the trip in a destination is completed, instead
their experiences with the destination will have an
impact on their decisions on future visitation and
the post-evaluation of the destination mediates
between their present visit experiences and their
revisits intentions. The structure of destination
involvement was applied to explain the complicated
process of travel experience as a relationship
between a traveler and a destination. The causal
relationship of destination involvement and repeat
visit intentions was assessed via the mediation of
satisfaction in the context of long-haul pleasure
travel. The results of this study should be of
interest to researchers engaging in involvement
studies and investigation of travelers decision
processes and to practitioners who want to know more
about the repeat travel market.