Developing the Business Case for a New Mobile Service
An Exercise in Business Model Designing
(Sprache: Englisch)
Are business models born over night? Not in the case study presented here, in which the reader gets an inside glimpse of the development of a new disruptive mobile service. Peter Arvai describes business model designing as a learning process that requires...
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Are business models born over night? Not in the case study presented here, in which the reader gets an inside glimpse of the development of a new disruptive mobile service. Peter Arvai describes business model designing as a learning process that requires four elements: management involvement, candor, discussion facilitation and, last but not least, a clearly defined purpose. This work also reviews the academic thought on innovations and business models as described by Chesbrough, Christensen, Osterwalder and Pigneur. The author suggests a process oriented perspective that takes into account the collaborative learning progression that occurs when innovators have to decide on a business model.
Autoren-Porträt von Peter Arvai
Arvai, PeterPeter Arvai currently works as VP of Product Management at mobispine.com bringing experiences from FujiXerox in Tokyo and the Swedish Trade Council in Budapest. He has a MSc in Business Administration from Stockholm University and a MSc in Media Engineering from the Royal Institute of Technology.
Bibliographische Angaben
- Autor: Peter Arvai
- 2008, 52 Seiten, Maße: 15,4 x 22 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller e.K.
- ISBN-10: 3639048156
- ISBN-13: 9783639048155
Sprache:
Englisch
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