Digital Advertising
(Sprache: Englisch)
Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and...
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Klappentext zu „Digital Advertising “
Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising.
Inhaltsverzeichnis zu „Digital Advertising “
Introduction - The History and Business Environment of Digital Advertising - Forms and Content: Beyond the Pop-up - The Business Practice and Cultural Contours of Dataveillance - Conceiving User Approaches to Digital Advertising - Policy and Regulation - Creativity, Science and the New Consumer - Conclusions, Ethics and Future Directions
Bibliographische Angaben
- Autor: Andrew McStay
- 2009, 208 Seiten, Kartoniert (TB), Englisch
- Verlag: Macmillan Education
- ISBN-10: 0230222412
- ISBN-13: 9780230222410
Sprache:
Englisch
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