Digital Marketing Strategy
An Integrated Approach to Online Marketing
(Sprache: Englisch)
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.
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Produktdetails
Produktinformationen zu „Digital Marketing Strategy “
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.
Klappentext zu „Digital Marketing Strategy “
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategies
Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
Inhaltsverzeichnis zu „Digital Marketing Strategy “
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- Chapter - 00: Introduction - How will this book transform your digital marketing strategy?;
- Chapter - 01: The foundations of digital marketing;
- Section - ONE: Knowing your business objectives and your customer;
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- Chapter - 02: Understanding the digital ecosystem;
- Chapter - 03: Integrating digital into wider organization strategy;
- Chapter - 04: Understanding the evolving digital consumer;
- Chapter - 05: Barriers, considerations and data protection in digital marketing strategy;
- Section - TWO: Integrating digital change into your wider organization;
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- Chapter - 06: Enabling technologies for online marketing and digital transformation;
- Chapter - 07: Planning your digital marketing strategy - Objectives, teams and budgeting;
- Section - THREE: Using channel strategy to reach your customers;
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- Chapter - 08: SEO strategy and organic techniques;
- Chapter - 09: Building and optimizing a winning paid search strategy;
- Chapter - 10: Display advertising and programmatic targeting;
- Chapter - 11: Tailoring your social media strategy;
- Chapter - 12: Marketing automation, messaging and email marketing - The unsung heroes;
- Chapter - 13: Lead generation that delivers results;
- Chapter - 14: Content strategy - A key pillar of success;
- Chapter - 15: Personalizing the customer journey and digital experience;
- Section - FOUR: Conversion, retention and measurement;
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- Chapter - 16: Effective design, e-commerce and user experience (UX);
- Chapter - 17: Managing loyalty, CRM and data;
- Chapter - 18: Providing a smooth online service and customer experience;
- Chapter - 19: Measuring success through data analytics and reporting;
- Section - FIVE: Tailoring your final digital marketing strategy;
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- Chapter - 20: Putting together your digital marketing strategy;
- Chapter - 21: Index
Autoren-Porträt von Simon Kingsnorth
Kingsnorth, SimonSimon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.
Bibliographische Angaben
- Autor: Simon Kingsnorth
- 2019, 2. Aufl., 384 Seiten, Maße: 15,6 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749484225
- ISBN-13: 9780749484224
- Erscheinungsdatum: 25.07.2019
Sprache:
Englisch
Pressezitat
"A strong resource that covers all of the key digital marketing disciplines and how to build them into a winning strategy. Essential reading for beginner and expert alike." Matt Owen, Director, Oban International
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