Digital Television Strategies
Business Challenges and Opportunities
(Sprache: Englisch)
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the...
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
53.49 €
26 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Digital Television Strategies “
Klappentext zu „Digital Television Strategies “
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
Inhaltsverzeichnis zu „Digital Television Strategies “
Introduction What is Digital Television and Why Does it Matter? A View of the New Viewer Channel Wars The Peculiar Rise and Fall of the Platform Owners Making Production Pay Watch Out America - You're Next The Commercial Breaks Finding Business Models that Work Killer Operators The End of the Beginning
Autoren-Porträt von A. Griffiths
ALAN GRIFFITHS is managing partner of e-communications, the independent communications consultancy. Before this, as Head of Multimedia, he created the BBC News online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television talking about new communications technologies. He has advised the States of Guernsey, Philips Electronics, the Financial Times, City and Guilds, the Government of Malta, JCB and SkyDigital. He is the author of Quicksilver Companies: The Battle for the Online Consumer, published by Palgrave Macmillan.
Bibliographische Angaben
- Autor: A. Griffiths
- 2002, 1st ed. 2003., 196 Seiten, Maße: 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Palgrave Macmillan
- ISBN-10: 134966670X
- ISBN-13: 9781349666706
Sprache:
Englisch
Kommentar zu "Digital Television Strategies"
0 Gebrauchte Artikel zu „Digital Television Strategies“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Digital Television Strategies".
Kommentar verfassen