Disneyization Of Restaurants
A Post Modern Marketing Perspective
(Sprache: Englisch)
Food is an integral part of Pakistani society and dinning out culture has become very popular in the past couple of decades. The service sector has over taken all other sectors in terms of contribution to the economic activity. Since, Pakistan is entering...
Leider schon ausverkauft
versandkostenfrei
Buch
54.90 €
27 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Disneyization Of Restaurants “
Klappentext zu „Disneyization Of Restaurants “
Food is an integral part of Pakistani society and dinning out culture has become very popular in the past couple of decades. The service sector has over taken all other sectors in terms of contribution to the economic activity. Since, Pakistan is entering the post modern era of marketing, there is a need to use modern scientific theories to improve this share of percentage. This book aims to explore how servicescape can be used to evaluate restaurants or cafes in Pakistan by using model of disneyization and how it relates to customers' experience which results in better service quality and customer satisfaction. It will prove beneficial for managers and marketing practitioners who want to discover what parameters of servicescape and disneyization influence consumers when selecting a restaurant to visit from the variety of options available.
Bibliographische Angaben
- Autoren: Juwayriah Nadeem , Kashir Asghar
- 2014, 120 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659579491
- ISBN-13: 9783659579493
Sprache:
Englisch
Kommentar zu "Disneyization Of Restaurants"
0 Gebrauchte Artikel zu „Disneyization Of Restaurants“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Disneyization Of Restaurants".
Kommentar verfassen