Dynamic Logo
Dynamic Brand Identities
(Sprache: Englisch)
The exact opposite of static, the brands chosen as case studies for this new volume on logo design were handpicked for their adaptability to ever changing conditions. This versatility allows a secret glimpse into the creative process by presenting every...
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Produktinformationen zu „Dynamic Logo “
The exact opposite of static, the brands chosen as case studies for this new volume on logo design were handpicked for their adaptability to ever changing conditions. This versatility allows a secret glimpse into the creative process by presenting every conceivable application from bus stop posters and billboards
to temporary tattoos, street art stencils, mobile apps and more. Instead of diluting core brands, this dynamism creates a stronger more cohesive identity for the companies profiled by providing a path for long-term survival. New opportunities and platforms for branding are embraced, intersecting with the ever-changing ways in which an increasingly savvy public interacts with their environment. Case studies include: AOL., City of Mebourne, Dubai Airport, Futurebrand, Swisscom and the Van Gogh Museum.
to temporary tattoos, street art stencils, mobile apps and more. Instead of diluting core brands, this dynamism creates a stronger more cohesive identity for the companies profiled by providing a path for long-term survival. New opportunities and platforms for branding are embraced, intersecting with the ever-changing ways in which an increasingly savvy public interacts with their environment. Case studies include: AOL., City of Mebourne, Dubai Airport, Futurebrand, Swisscom and the Van Gogh Museum.
Klappentext zu „Dynamic Logo “
The exact opposite of static, the brands chosen as case studies for this new volume on logo design were handpicked for their adaptability to ever changing conditions. This versatility allows a secret glimpse into the creative process by presenting every conceivable application from bus stop posters and billboardsto temporary tattoos, street art stencils, mobile apps and more. Instead of diluting core brands, this dynamism creates a stronger more cohesive identity for the companies profiled by providing a path for long-term survival. New opportunities and platforms for branding are embraced, intersecting with the ever-changing ways in which an increasingly savvy public interacts with their environment. Case studies include: AOL., City of Mebourne, Dubai Airport, Futurebrand, Swisscom and the Van Gogh Museum.
Bibliographische Angaben
- Autor: Lin Xianwei
- 240 Seiten, 700 Abbildungen, Maße: 28,3 x 21,2 cm, Gebunden, Englisch
- Verlag: Gingko Press
- ISBN-10: 1908175192
- ISBN-13: 9781908175199
- Erscheinungsdatum: 21.11.2013
Sprache:
Englisch
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