E-Business
(Sprache: Englisch)
E-BUSINESS, 9e, International Edition continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 9e,...
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E-BUSINESS, 9e, International Edition continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 9e, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.
Inhaltsverzeichnis zu „E-Business “
1. The Second Wave of Global E-Business.2. E-Business Technology Basics.
3. Web Server and E-Mail Technologies.
4. E-Business Revenue Models.
5. Selling to Consumers Online.
6. Selling to Businesses Online.
7. Virtual Communities.
8. E-Business Law and Taxation.
9. Web Hosting and E-Business Software.
10. Online Security.
11. Online Payment Systems.
12. Implementing E-Business Initiatives.
Bibliographische Angaben
- Autor: Gary P. Schneider
- 2011, 9th ed., 680 Seiten, Maße: 23,6 cm, Kartoniert (TB), Englisch
- Verlag: South Western College
- ISBN-10: 0538469250
- ISBN-13: 9780538469258
Sprache:
Englisch
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