E-Commerce Website Optimization
Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
(Sprache: Englisch)
Convert online traffic and increase revenue with this invaluable step-by-step guide to e-commerce website optimization.
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Produktinformationen zu „E-Commerce Website Optimization “
Convert online traffic and increase revenue with this invaluable step-by-step guide to e-commerce website optimization.
Klappentext zu „E-Commerce Website Optimization “
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
Inhaltsverzeichnis zu „E-Commerce Website Optimization “
- Chapter - 1: Introduction to E-Commerce Website Optimization;
- Chapter - 2: The Kick-Off;
- Chapter - 3: How People Buy;
- Chapter - 4: Essential Research;
- Chapter - 5: Add Depth with Further Research;
- Chapter - 6: Merchandising Analytics;
- Chapter - 7: Creating the Optimization Plan;
- Chapter - 8: Hypotheses and Creative Work;
- Chapter - 9: Testing Your Hypothesis;
- Chapter - 10: Personalisation;
- Chapter - 11: Optimizing the Optimization;
- Chapter - 12: People and Culture;
- Chapter - 13: Multilingual Conversion Optimization;
- Chapter - 14: Launching a New Website;
Autoren-Porträt von Dan Croxen-John, Johann van Tonder
Croxen-John, DanDan Croxen-John is CEO of AWA Digital, an e-commerce conversion optimisation agency with clients and offices around the world. Dan is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on a number of advisory boards for multi-channel and analytics associations. Dan is an in-demand speaker, blogs regularly on all aspects of analytics and Conversion Rate Optimisation and has spoken at conferences in the UK, USA and Africa. van Tonder, JohannJohann van Tonder is an experienced e-commerce optimiser, and COO at AWA Digital. He has used the principles and techniques in his book E-Commerce Website Optimization (published by Kogan Page) to deliver massive sale improvements for big and small e-commerce businesses alike. Having trained and coached optimisation teams around the world, he explains complex concepts in ways that are easy to understand.
Bibliographische Angaben
- Autoren: Dan Croxen-John , Johann van Tonder
- 2017, 256 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749475382
- ISBN-13: 9780749475383
- Erscheinungsdatum: 10.01.2017
Sprache:
Englisch
Pressezitat
"A must-have for any e-commerce business, this book captures technical expertise and the methodologies required to run very successful optimization programs." John Donnellan, Director, E-Commerce EMEA, Canon Europe
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