E-Loyalty
(Sprache: Englisch)
This study revealed that e-security, e-service quality, perceived e-value, e-satisfaction, e-trust, and e-commitment directly and indirectly influence e-loyalty. In a developing country from 14 hypotheses there were 11 hypotheses were supported (three of...
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This study revealed that e-security, e-service quality, perceived e-value, e-satisfaction, e-trust, and e-commitment directly and indirectly influence e-loyalty. In a developing country from 14 hypotheses there were 11 hypotheses were supported (three of them were not supported). Meanwhile in a developed country there were 10 hypotheses that were supported and four of them were not supported. This study also found that e-security was a distinct independent factor that significantly influenced e-service quality in both developing and developed countries. Apart from the 14 proposed hypotheses, the model revealed a significant relationship between e-security and perceived e-value in Indonesia as a developing country. However, there was no evidence of a significant relationship between these factors in a developed country (Australia). A multi-group analysis of the e-loyalty model indicated that the interrelationship between the constructs influencing e-loyalty differed between developing and developed countries. This finding supported a research hypothesis and identified the differences in online customer behavior between customers in developing and developed country.
Bibliographische Angaben
- Autor: Ponirin Ponirin
- 2015, 324 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659717398
- ISBN-13: 9783659717390
Sprache:
Englisch
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