E-Mail Marketing For Dummies

- Introduction

Part I: Getting Started with E-Mail Marketing
Chapter 1: Adding E-Mail to a Successful Marketing Mix
Chapter 2: Maximizing Revenue with E-Mail
Chapter 3: Becoming a Trusted Sender

Part II: Mapping Out an E-Mail Marketing Strategy
Chapter 4: Developing Objectives
Chapter 5: Building a Quality E-Mail List

Part III: Constructing an Effective Marketing E-Mail
Chapter 6: Designing Your E-Mails
Chapter 7: Creating From and Subject Lines That Get Noticed
Chapter 8: Including Text in Your E-Mails
Chapter 9: Including Images in Your E-Mails
Chapter 10: Making Your E-Mail Content Valuable

Part IV: Delivering and Tracking Your E-Mails
Chapter 11: Tracking Your E-Mail Campaign Results
Chapter 12: Maximizing E-Mail Deliverability
Chapter 13: Capitalizing on Clicks and Other Responses

Part V: The Part of Tens
Chapter 14: Top Ten Worst E-Mail Content Blunders
Chapter 15: Ten E-Mail Marketing Resources

- Appendix A: HTML Primer

- Appendix B: A Sample E-Mail Portfolio

- Index

John Arnold is a renowned marketing trainer and speaker as well as an entrepreneur and small business advisor. He has consulted with almost every type of small business imaginable and has personally taken more than a dozen small businesses from conception to fruition in the retail, service, nonprofit, and consulting industries, including a nationally syndicated radio show.

In 2006, John helped to pioneer a small business training program on behalf of the e-mail marketing company Constant Contact. Through the program, John personally taught e-mail marketing to thousands of small business owners, and his seminars and workshops have since become a trusted source for e-mail marketing strategies, tactics, and best practices. During John's tenure, Constant Contact was named #166 on Inc. 500's list of the fastest growing private companies, and in 2007, completed a successful Initial Public Offering.

John continues to train and advise small business owners as a Constant Contact Regional Development Director. He is a sought-after speaker and consultant for franchises, Chambers of Commerce, Small Business Development Centers, Business Improvement Districts, Visitors and Conventions Bureaus, and nonprofit organizations. John can be reached through the publisher or on his Web site at www.emailtrainer.com.