Economics of Strategy
(Sprache: Englisch)
Now in its fourth edition, The Economics of Strategy delves into the key concepts involved in sound business strategy. The book begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial...
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Produktinformationen zu „Economics of Strategy “
Now in its fourth edition, The Economics of Strategy delves into the key concepts involved in sound business strategy. The book begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization (IO) economics. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit.
Klappentext zu „Economics of Strategy “
Die überarbeitete Auflage basiert auf modernen Wirtschaftsgrundsätzen zur Analyse strategischer Positionen eines Unternehmens. Behandelt wird der theoretische Hindergrund des Unternehmens, Industrieökonomik und strategische Forschung, und zwar auf der Basis eines fundierten theoretischen und empirischen Konzeptes.
Inhaltsverzeichnis zu „Economics of Strategy “
Introduction: Strategy and Economics.Primer: Economic Concepts for Strategy.PART ONE: FIRM BOUNDARIES.1. The Evolution of the Modren Firm.2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope.3. The Vertical Boundaries of the Firm.4. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives.5. Diversification.PART TWO: MARKET AND COMPETITIVE ANALYSIS.6. Competitors and Competition.7. Strategic Commitment.8. The Dynamics of Pricing Rivalry.9. Entry and Exit.10. Industry Analysis.PART THREE: STRATEGIC POSITION AND DYNAMICS.11. Strategic Positioning for Competitive Advantage.12. Sustaining Competitive Advantage.13. The Origins of Competitive Advantage: Innovation, Evolution, and Environment.14. Agency and Performance Measurement.PART FOUR: INTERNAL ORGANIZATION.15. Incentives in Firms.16. Strategy and Structure.17. Environment, Power, and Culture.18. Strategy and the General Manager.Glossary.Name Index.Subject Index.
Autoren-Porträt von David Besanko, David Dranove, Mark Shanley, Scott Schaefer
Professor David Besanko is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. Besanko is a Kellogg graduate, having received his PhD in Managerial Economics and Decision Sciences in 1982. He received his AB in Political Science from Ohio University in 1977. Before joining the Kellogg faculty in 1991, Professor Besanko was a member of the faculty of the School of Business at Indiana University from 1982 to 1991. In addition, in 1985, he held a post-doctorate position on the Economics Staff at Bell Communications Research. Professor Besanko's research covers topics relating to industry dynamics, competitive strategy, industrial organization, the theory of the firm, and economics of regulation. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.
Bibliographische Angaben
- Autoren: David Besanko , David Dranove , Mark Shanley , Scott Schaefer
- 2006, 4th ed., XXV, 606 Seiten, mit farbigen Abbildungen, Maße: 21,3 x 23,9 cm, Gebunden, Englisch
- By David Besanko, David Dranove, Mark Shanley et al.
- Verlag: Wiley & Sons
- ISBN-10: 0471679453
- ISBN-13: 9780471679455
Sprache:
Englisch
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