Electronic Commerce 2012
A Managerial Perspective adn Social Networks Perspective
(Sprache: Englisch)
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to...
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Produktinformationen zu „Electronic Commerce 2012 “
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks - all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlined - removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.
Klappentext zu „Electronic Commerce 2012 “
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it?s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks?all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today?s ever-changing technology, the seventh edition has been streamlined?removing material that?s no longer relevant, while still providing students with information on the hottest topics in the field.
Inhaltsverzeichnis zu „Electronic Commerce 2012 “
Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects
Bibliographische Angaben
- Autoren: Efraim Turban , Jae Kyu Lee , David King , Ting-Peng Liang , Deborrah Turban
- 2011, 7. Aufl., 792 Seiten, Maße: 22 x 28,3 cm, Kartoniert (TB), Englisch
- By Efraim Turban, Jae Lee, Ting-Peng Liang et al.
- Verlag: PEARSON EDUCATION
- ISBN-10: 027376134X
- ISBN-13: 9780273761341
Sprache:
Englisch
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