Electronic Commerce Usability
Investigating Aspects of Electronic Commerce Browsing
(Sprache: Englisch)
This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications. The book is limited to the generic e-commerce activities and does not address the financial perspective. As background...
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This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications. The book is limited to the generic e-commerce activities and does not address the financial perspective. As background the book studies the e-commerce domain, interaction design and systems development methodologies. Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles. Respondents were required to record their perceptions of both using a questionnaire. The study's found that usability issues had a minimal influence on the perceived success of the websites. It is thus only one of many factors that needs to be considered in the design and development of a successful e-commerce website, and cannot be treated as an isolated add-on. This book has been written in a non technical fashion. Managers, computer systems developers, usability engineers, electronic commerce companies and researchers will find this book of interest.
Autoren-Porträt von Shawren Singh
Singh, ShawrenShawren Singh, MSc(IS), B.Tech (IT), B.Com(BIS). StudiedInformation Systems, with a focus on usability, electroniccommerce and systems analysis and design at the University ofSouth Africa. His interests include: HCI,Internet Applications,Web-based Education, E-commerce, Accounting Information Systems,and Problem-based research.
Bibliographische Angaben
- Autor: Shawren Singh
- 2010, 384 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3838300424
- ISBN-13: 9783838300429
Sprache:
Englisch
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