Emerging Trends, Threats and Opportunities in International Marketing
(Sprache: Englisch)
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
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Klappentext zu „Emerging Trends, Threats and Opportunities in International Marketing “
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
Bibliographische Angaben
- Autoren: Michael R. Czinkota , Ilkka A. Ronkainen , Masaaki Kotabe
- 2009, Maße: 0,6 cm, Kartoniert (TB), Englisch
- Verlag: Business Expert Press
- ISBN-10: 1606490354
- ISBN-13: 9781606490358
Sprache:
Englisch
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