Enhancing the Managerial DNA of Your Small Business
(Sprache: Englisch)
While the desire to start a business has long been a pillar of the American dream, the reality is that many entrepreneurs begin their businesses with no business training; and, sadly, many fall victim to barely being able to make the business work (or even...
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While the desire to start a business has long been a pillar of the American dream, the reality is that many entrepreneurs begin their businesses with no business training; and, sadly, many fall victim to barely being able to make the business work (or even business failure) due to a lack of business knowledge and skills. Of course, knowing business basics before starting the business would be the best approach, but what about those business owners who have already begun their ventures?For those wanting to start businesses as well as those who already have, this book will seek to serve as an executive guide that will concisely fill in the gaps in business knowledge that are essential to making a business successful.
The book will focus on five key areas that a business owner needs to understand, in order to effectively manage the venture. Those areas are:
Strategic planning
Entrepreneurial finance
Entrepreneurial marketing
Cash flow management
Cost control
The book will also include brief bonus coverage of important topics such as break-even analysis, legal structures, and intellectual property.
Autoren-Porträt von Pat Roberson-Saunders
Pat Roberson-Saunders has a PhD from the University ofMaryland, College Park, and is a Professor Emerita of Managementand Entrepreneurship at the Howard UniversitySchool of Business.
Bibliographische Angaben
- Autor: Pat Roberson-Saunders
- 2014, 212 Seiten, Maße: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 160649550X
- ISBN-13: 9781606495506
- Erscheinungsdatum: 30.04.2014
Sprache:
Englisch
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