Entering the Chinese Market
Basics, Strategies, Barriers
(Sprache: Englisch)
Rising competition within established markets induces major enterprises to search for new sales market. Unsaturated markets that bear potential growth and cheap but skilled labour come closer to the focus of companies. But different rules, culture and...
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Rising competition within established markets induces major enterprises to search for new sales market. Unsaturated markets that bear potential growth and cheap but skilled labour come closer to the focus of companies. But different rules, culture and conditions have to be adopted in order to be successful.
What is the best way to enter those markets that differ so much from
the home market? What strategy fits best to the companies goals? China is thereby more and more in the focus of a companies internationalization strategy. What barriers have to be taken into consideration in general and for the Chinese economy? The author Elisabeth Bilewicz describes potential market entry strategies and gives an overview about the pros and cons of each market entry form. Going more into detail she deals with market entry barriers and adapts them onto the Chinese economy. The market entry barrier
analysis is thereby divided into three parts: the economical, cultural and organisational barriers. These subjects are discussed by means of the Porters Five Forces, Hofstedes cultural value dimensions and on the basis of the SWOT analysis.The book is addressed to economists, managers and decisions makers that are concerned with a market entry in general and especially into China.
Klappentext zu „Entering the Chinese Market “
Rising competion within established markets induces major enterprises search for new sales market. Unsaturated markets that bear potential growth but skilled labour come closer to the focus of companies. But different rules, culture and conditions has to be adopted in order to be successful. What is the best way to enter those markets that differs so much from the home market? What strategy fits best to the companies goals? China is thereby more and more in the focus of a companies internationalization strategy. What barriers have to be taken into consideration in general and for the Chinese economy?The author Elisabeth Bilewicz describes potential market entry strategies and gives an overview about the pros and cons of each market entry form. Going more into detail she works out market entry barriers and adapt them onto the Chinese economy.The basis of her market entry barrier analysis are on the economical side the Porters Five Forces, culturally the Hofstedes cultural value dimension and on the organizations side the SWOT-analysis. The book is addressed to decisions makers that are concerned with a new market entry in general due to the large theoretical part of this book - and especially into China, economists and managers.
Autoren-Porträt von Elisabeth Bilewicz
Elisabeth Bilewicz,Studium des International Management zumBachelor of International Management an derFachhochschule für Ökonomie und ManagementEssen, derzeitige Position: Commercial ProjectManager bei der Siemens AG, Berlin
Bibliographische Angaben
- Autor: Elisabeth Bilewicz
- 2007, 84 Seiten, Maße: 17 x 24 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller
- ISBN-10: 3836402165
- ISBN-13: 9783836402163
Sprache:
Englisch
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