Chaston, I: Entrepreneurial Management in Small Firms
(Sprache: Englisch)
Electronic Inspection Copy available for instructors Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses...
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Electronic Inspection Copy available for instructors Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.The text:
- Includes a dedicated chapter on social entrepreneurship and family firms
- Explores issues of Ethics and Corporate Social Responsibility
- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.
- Learning features including learning aims, summaries, points for discussion, and further reading.
- with instructors' manual and PowerPoint slides and access to full-text journal articles for students. Visit the Companion website at
Inhaltsverzeichnis zu „Chaston, I: Entrepreneurial Management in Small Firms “
Entrepreneurs PlanningOpportunity ResearchGrowth, Chasms and MoneyMarket AssessmentInternal CapabilityStrategy and CultureEntrepreneurial InnovationEntrepreneurial PromotionPricing and DistributionFamily and Social Entrepreneurship21st Century Entrepreneurs
Autoren-Porträt von Ian Chaston
Ian Chaston is Managing Director and founder of Moustraining Ltd, a spin off company from the University of Plymouth responsible for delivering the institution's e-based distance learning program. Ian was previously Professor in Marketing and Entrepreneurship at the Plymouth Business School. Ian is also a Research Professor in Entrepreneurship at CENTRUM Catolica Business School in Lima, Peru.
Bibliographische Angaben
- Autor: Ian Chaston
- 2009, 272 Seiten, Maße: 16,9 x 24,3 cm, Kartoniert (TB), Englisch
- Verlag: Sage Publications Ltd.
- ISBN-10: 1848600259
- ISBN-13: 9781848600256
Sprache:
Englisch
Rezension zu „Chaston, I: Entrepreneurial Management in Small Firms “
Recognizes that small businesses are not just "little big businesses", that they define a relatively unique management context ... a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studiesProfessor Pauric McGowanDirector of the Northern Ireland Centre for Entrepreneurship (NICENT), University of Ulster This textbook carefully examines how small businesses identify new entrepreneurial opportunities, undertake effective market research, develop new products and launch them into the market successfully with appropriate marketing strategies...Undoubtably the author has made an effort to arouse the entrepreneurial enthusiasm of business school students in their future careers. In addition they will be convinced that the abstract theoretical concpets in the book are actually adapted by different industrial sectors in the real worldsJinmin WangThe International Journal of Entrepreneurship and Innovation
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