Entrepreneurship Cases
Looking Beyond Commercial
(Sprache: Englisch)
This book contains 10 cases in entrepreneurship that are drawn from 5 countries. Daft.ie is an internet company started by two brothers who have reached the stage of second phase growth. De Boerinn Activity Centre is a family farm that is diversifying....
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This book contains 10 cases in entrepreneurship that are drawn from 5 countries. Daft.ie is an internet company started by two brothers who have reached the stage of second phase growth. De Boerinn Activity Centre is a family farm that is diversifying. Digicel is primarily concerned with corporate social responsibility. Echinades is exploring opportunities for fish-based tourism. EcoServe has a new Managing Director who needs to develop a positioning strategy. General Records is about two friends who identify an opportunity to start a record company. Guardian Angel is a Business Plan prepared by three female graduates who developed the idea as part of their studies. Heylen is a small enterprise that provides ecological management services to protected areas. South Hill Enterprise is a business in which each member of staff (excluding Supervisors and Managers) has some form of intellectual disability. Supreme Seafoods is a fish processing firm that is struggling to cope with the recession. The cases feature a wide range of issues found in different entrepreneurship contexts and were written between 2005-2009.
Autoren-Porträt von Thomas M. Cooney
Cooney, Thomas M.Dr Thomas M. Cooney is Research Fellow at the Dublin Institute of Technology, President of ECSB (2009-2011), Visiting Professor at the University of Turku, and a Board Member of ICSB. Further information is available from his website www.thomascooney.com.
Bibliographische Angaben
- Autor: Thomas M. Cooney
- 2010, 140 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3838355644
- ISBN-13: 9783838355641
Sprache:
Englisch
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