Essentials of Business Communication (with Student Premium Website Printed Access Card), m. Buch, m. Online-Zugang; .

Unit I: WORKPLACE COMMUNICATION TODAY.1. Communication Skills as Career Filters.Unit II: THE BUSINESS WRITING PROCESS.2. Planning Business Messages. 3. Composing Business Messages. 4. Revising Business Messages.Unit III: WORKPLACE MESSAGES. 5. Electronic Messages and Digital Media. 6. Positive Messages. 7. Bad News Messages. 8. Persuasive and Sales Messages.Unit IV: BUSINESS REPORTS. 9. Informal Reports. 10. Proposals and Formal Reports.Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS.11. Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations.Unit VI: EMPLOYMENT COMMUNICATION.13. The Job Search, Résumés, and Cover Letters. 14. Interviewing and Following Up.Appendix A: Document Formats. Appendix B: Proofreading and Corrections Symbols. Appendix C: Citation and Documentation Formats.Grammar/Mechanics Handbook.Key to Grammar/Mechanics Checkups. Notes. Acknowledgments.Index.

Guffey, Mary Ellen
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a B.A., summa cum laude, from Bowling Green State University; an M.A. from the University of Illinois; and Ph.D. in business and economic education from the University of California, Los Angeles (UCLA). Dr. Guffey has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journalof Business Communication -- both publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.