Essentials of Marketing Research
(Sprache: Englisch)
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and...
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Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
Bibliographische Angaben
- Autoren: Joseph F. Hair , Mary Wolfinbarger , Robert P. Bush , David J. Ortinau
- 2010, 2. Auflage, XVII, 398 Seiten, Maße: 20,2 x 25,2 cm, Kartoniert (TB), Englisch
- Verlag: Mcgraw-Hill Publ.Comp.
- ISBN-10: 0071220283
- ISBN-13: 9780071220286
Sprache:
Englisch
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