Essentials of Strategic Management
(Sprache: Englisch)
Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials...
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Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.
Inhaltsverzeichnis zu „Essentials of Strategic Management “
Part 1: Introduction to Strategic Management Chapter 1: Basic Concepts of Strategic Management Chapter 2: Corporate Governance, Ethics, and Social Responsibility Part 2: Scanning the Environment Chapter 3: Environmental Scanning and Industry Analysis Chapter 4: Internal Scanning: Organizational Analysis Part 3: Strategy Formulation Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy Chapter 6: Strategy Formulation: Corporate Strategy Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice Part 4: Strategy Implementation and Control Chapter 8: Strategy Implementation: Organizing for Action Chapter 9: Strategy Implementation: Staffing and Leading Chapter 10: Evaluation and Control Part 5: Introduction to Case Analysis Chapter 11: Suggestions for Case Analysis Appendix A: Suggested Techniques for Case Analysis and Presentation Appendix B: Resources for Case Research Appendix C: Strategic Audit of a Corporation
Bibliographische Angaben
- Autoren: J. David Hunger , Thomas L. Wheelen
- 2010, 5th edition, 206 Seiten, Maße: 17,8 x 23,2 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 0132478811
- ISBN-13: 9780132478816
Sprache:
Englisch
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