Ethics In Marketing
International Cases and Perspectives
(Sprache: Englisch)
Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing uses...
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Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing uses international cases to illuminate ethics issues in areas such as sales, advertising and product safety.
Klappentext zu „Ethics In Marketing “
Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing uses international cases to illuminate ethics issues in areas such as sales, advertising and product safety.
Inhaltsverzeichnis zu „Ethics In Marketing “
1. Perspectives for Ethical and Socially Responsible Marketing Decisions 2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions 3. Decision Model, Sample Case (L'Oreal), Analysis and the Rest of the Story Part 1: Short Cases 4. Going Along to Get Along 5. Hunky Dory 6. Tracking down Counterfeits on eBay: Whose Responsibility is it? 7. Casas Bahia 8. Toys from China and the new Yum Burger Kids' Meal 9. Koodo in the Canadian Cell Phone Market 10. PETA 11. Drug Testing in India 12. Tough Decisions: Something to Snack on 13. Honest Tea and Coke: An Unlikely Couple Part 2: Long Cases 14. Another Day in Paradise? 15. Montenegro Electronics, Ltd. 16. Arctic Desert 17. Superior Services: Should Short Skirts Sell Software? 18. Facebook 19. Auchan (France) 20. A Young Pharmacist's Dilemma 21. TOMS: One for One Movement 22. Cadbury's Chocolate Bars: Not such a Sweet Smell of Success? 23. Caterpillar, Inc.
Autoren-Porträt von Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero
Patrick E. Murphy is Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing Gene R. Laczniak is Professor of Marketing at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Long Range Planning, Journalism Quarterly and the Journal of Macromarketing Andrea Prothero is Associate Professor in Marketing at University College Dublin, Ireland. Her research on societal and sustainability issues has been published in Journal of Public Policy & Marketing, Journal of Macromarketing, Consumption, Markets and Culture and European Journal of Marketing
Bibliographische Angaben
- Autoren: Patrick E. Murphy , Gene R. Laczniak , Andrea Prothero
- 2012, XII, 171 Seiten, Maße: 17,7 x 25,1 cm, Kartoniert (TB), Englisch
- Written and Ed. by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero
- Verlag: Taylor & Francis
- ISBN-10: 0415783526
- ISBN-13: 9780415783521
Sprache:
Englisch
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