European Business Ed 2
(Sprache: Englisch, Deutsch)
Highlighting unique aspects of the European business environment, this comprehensive volume focuses on integration, especially market integration, and explores how it has affected the strategy and behaviour of businesses with a European presence.
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Produktinformationen zu „European Business Ed 2 “
Highlighting unique aspects of the European business environment, this comprehensive volume focuses on integration, especially market integration, and explores how it has affected the strategy and behaviour of businesses with a European presence.
Klappentext zu „European Business Ed 2 “
Highlighting unique aspects of the European business environment, this comprehensive volume focuses on integration, especially market integration, and explores how it has affected the strategy and behaviour of businesses with a European presence.
Inhaltsverzeichnis zu „European Business Ed 2 “
Part 1: Europe: The National, Regional and Global Dimension 1. A Portrait of Europe: Challenge and Change 2. The Integration Imperative: Theory and Practice 3. Europe and Globalization Part 2: Market Integration 4. The Single European Market: The Bedrock of European Integration 5. European Competition Policy: The Guardian of Integrated Markets 6. Industrial Policy: Meeting the Challenges of International Competitiveness 7. Developing Small Business and Entrepreneurship within Europe 8. Economic and Monetary Union: An Unfinished Project 9. Trans-European Networks: Building an Infrastructure for Europe Part 3: Inputs and Factors of Production 10. Transport Policy: Towards Efficient and Effective Mobility 11. Energy Policy: Developing Competitive, Clean and Secure Energy Supplies 12. Meeting the Challenges of the Information Economy in Europe 13. European Labour Markets: The Search for Flexibility 14. Environment Policy: A Green Light for Competitiveness? 15. Europe and the Consumer: Taking the European Consumer into Account Part 4: Europe and the Rest of the World 16. Central and Eastern Europe: Response to a New Business Environment 17. European Business in a Global Context: The Developed World 18. European and Emerging Economies: Opportunity or Threat?
Autoren-Porträt von Debra Johnson, Colin Turner
University of Hull, UK Hull University Business School, UK
Bibliographische Angaben
- Autoren: Debra Johnson , Colin Turner
- 2006, 2nd ed., 480 Seiten, Maße: 17,5 x 24,4 cm, Kartoniert (TB), Deutsch/Englisch
- Verlag: Routledge
- ISBN-10: 0415351359
- ISBN-13: 9780415351355
- Erscheinungsdatum: 31.03.2006
Sprache:
Englisch, Deutsch
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