Evaluation Mechanism of Corporate Strategic Decision-making
(Sprache: Englisch)
On the basis of corporate strategy theory, the book constructed an evaluation model based on Fuzzy Comprehensive Evaluation integrating SPACE matrix, SWOT, Delphi and AHP, which contained their strengths and get rid of their weaknesses, and analyzed the...
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On the basis of corporate strategy theory, the book constructed an evaluation model based on Fuzzy Comprehensive Evaluation integrating SPACE matrix, SWOT, Delphi and AHP, which contained their strengths and get rid of their weaknesses, and analyzed the inevitable tendency and necessity of integrating qualitative and quantitative analysis. And with empirical analysis, the model was applied to strategy-making of Guangxi Nonferrous Metals Group Limited Company, the result showed that the model is fit to the practice, which demonstrated the practicability and efficiency of the model not only in the theory but also practice.
Autoren-Porträt von Changzheng Yang
Yang, ChangzhengChangzheng Yang (Ph.D.) works as teacher at School of Journalism and New Media, Xi'an Jiaotong University. He is also a post-doctor. His research areas are strategy management, new media communication and media management.
Bibliographische Angaben
- Autor: Changzheng Yang
- 2019, 100 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200227624
- ISBN-13: 9786200227621
Sprache:
Englisch
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