Executive Strategy, Strategic Management and Information Technology
(Sprache: Englisch)
Grundlagen des strategischen Managements und dessen Verknüpfung mit Informationstechnologie, Internet, eCommerce und computergestützter Planung: Dieses Werk konzentriert sich nicht nur auf die Theorien der Strategie und deren Umsetzung am Arbeitsplatz,...
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Grundlagen des strategischen Managements und dessen Verknüpfung mit Informationstechnologie, Internet, eCommerce und computergestützter Planung: Dieses Werk konzentriert sich nicht nur auf die Theorien der Strategie und deren Umsetzung am Arbeitsplatz, sondern diskutiert auch die Rolle geeigneter Software (u.a. für Inventur und Projektmanagement) bei der Planung. Fallstudien aus führenden Unternehmen wie Apple und Pixar runden den Text ebenso ab wie ein zugehöriger Webserver.
Klappentext zu „Executive Strategy, Strategic Management and Information Technology “
A modern theory of executive strategy for the information ageThe information revolution has radically transformed virtually every aspect of business today. Yet, no book has fully addressed its impact on strategic management-until now. In Executive Strategy: Strategic Management and Information Technology, Frederick Betz builds on his pioneering work concerning the management of technical innovation to explore the powerful relationship between traditional strategic management and today's computer and communications technologies. By adapting established strategy-related concepts and processes to the strategic management challenges faced by companies in the information age, this book offers readers the background they need to guide processes ranging from the creation of strategic business models and the development of comprehensive planning scenarios to the strategic management of business diversification and the formulation of information strategy.Concepts are developed with a survey of the older business literature on strategy and the newer information strategy literature, and illustrated by a wealth of new technology and e-commerce-related case studies. The case studies are drawn from leading companies such as Apple Computer, Pixar, AOL Time Warner, and Amazon.com. From the Internet and e-commerce to the role of computer-aided tools such as inventory controland project management software, the world of information technology is filled with innovations. This book equips present and future engineering and business professionals with the road map they need to help steer the modern organization skillfully through the twists and turns of this new and exciting business landscape.
Inhaltsverzeichnis zu „Executive Strategy, Strategic Management and Information Technology “
Preface.Strategy Process.
Implementing Strategy.
Strategic Business Models.
Planning Scenarios.
Strategy Theory.
Strategic Plan.
Strategic Vision.
Markets and Innovation.
Competition and Structure.
Operations and Control.
Information Strategy.
Diversification Strategy.
Knowledge Assets.
Bibliography.
Index.
Autoren-Porträt von Frederick Betz
FREDERICK BETZ, Program Director in the Technology Management Program of the Graduate School of the University of Maryland University College (UMUC), is renowned for his work in the management of technology. He is the author of Managing Technological Innovation, also published by Wiley. A library of case studies is available at www.wiley.com/betzBibliographische Angaben
- Autor: Frederick Betz
- 2001, IX, 534 Seiten, mit Schwarz-Weiß-Abbildungen, mit Abbildungen, Maße: 24,5 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 047138402X
- ISBN-13: 9780471384021
Sprache:
Englisch
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